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Pure Promise

In recent years, awareness of the issue of sustainability and organic quality has increased enormously, and with it the requirements for new products in this segment. In the development of TRAWENMOOR, our goal was to fully meet these increased demands and to show that “organic” does not mean making concessions in terms of quality and effectiveness – quite the opposite.

ORGANIC. VEGAN. MULTIPLE AWARDED.

More than premium organic quality

Highly effective and developed and produced according to the highest possible sustainability and quality standards, TRAWENMOOR takes organic cosmetics to a new level. 

The brand represents the very personal value that organic quality implies for those living a mindful life today: Being at peace with yourself.
MAIN ACTIVE INGREDIENTS & PRINCIPLE OF ACTION

HUMIC POWER & SLOW AGING

Every product in this line has two highly innovative mechanisms of action: HUMIC POWER & SLOW AGING. They protect the skin from negative influences, power your cells for maximum performance and thereby slow the underlying processes of atmospheric and chronobiological skin aging. This is how we turn beauty into an experience – by preserving it.

MAIN ACTIVE INGREDIENTS & PRINCIPLE OF ACTION

HUMIC POWER & SLOW AGING

TRAWENMOOR is based on a unique concept, optimally geared to these developments and inspired by natural moor landscapes that function as a closed ecosystem. A wide variety of plants complement each other with their unique functions and keep the system in perfect balance.

MAIN ACTIVE INGREDIENTS & PRINCIPLE OF ACTION

HUMIC POWER & SLOW AGING

This is exactly how the mechanisms of action of TRAWENMOOR work together. They have five tasks: Protection, Anti-Inflammatory, CellAdapt, Moisture and Regeneration. The aim is to protect the skin from negative influences and to maintain its functionality.

THE RESULT: The skin remains naturally youthful and beautiful.
TRAWENMOOR ORGANIC SKINCARE stands for pure ingredients, the pure power of nature and a pure, clear conscience.
PRINCIPLE OF ACTION
HUMIC POWER

HUMIC POWER stands for the power of Humic Acids. We extract it from pristine natural moor and then add it to our products in the form of our TRAWENMOOR Essence as a particularly pure signature active ingredient. We locally source the raw material for our products from the Haselberger Moor, a certified healing bog in Bad Traunstein, Austria, where peat is harvested only in places where this positively affects renaturation processes.

TRAWENMOOR ESSENCE

The moor essence originating from the Trawenmoor raised bog in Bad Traunstein is a certified medicinal peat product that is particularly rich in Humic Acids. Humic Acids result from a decay process of mosses, grasses, wood and medicinal herbs. During the process, the plant substances are converted into highly bioavailable minerals, amino acids and trace elements and then fixated in Humic Acids. Thanks to the Humic Acids it contains, the effect of the essence addresses two key approaches to reducing premature skin aging.

PROTECTION

The skin is effectively freed from harmful substances and its metabolic function is promoted. Humic Acids bind free radicals on the skin and neutralize them. Reducing oxidative stress prevents cell damage in the long term and protects the skin.

ANTI-INFLAMMATORY

Inflammation aging describes the process of premature skin aging caused by low-grade, chronic inflammations of aging skin. Humic Acids have an anti-inflammatory effect. They mitigate inflammatory processes, provide relief and strengthen the skin.

TRAWENMOOR ESSENCE

The moor essence originating from the Trawenmoor raised bog in Bad Traunstein is a certified medicinal peat product that is particularly rich in Humic Acids. Humic Acids result from a decay process of mosses, grasses, wood and medicinal herbs. During the process, the plant substances are converted into highly bioavailable minerals, amino acids and trace elements and then fixated in Humic Acids. Thanks to the Humic Acids it contains, the effect of the essence addresses two key approaches to reducing premature skin aging.

PROTECTION

The skin is effectively freed from harmful substances and its metabolic function is promoted. Humic Acids bind free radicals on the skin and neutralize them. Reducing oxidative stress prevents cell damage in the long term and comprehensively protects the skin.

ANTI-INFLAMMATORY

Inflammation aging describes the process of premature skin aging caused by low-grade, chronic inflammations of aging skin. Humic Acids have an anti-inflammatory effect. They mitigate inflammatory processes, provide relief and strengthen the skin.

PRINCIPLE OF ACTION
SLOW AGING

stands for a comprehensive spectrum of action to maintain the skin’s youthful beauty. This is achieved through three additional main active ingredients: Moss Cell Extract, our Moor Plant Trio and Fermented Birch Mushroom.

MOSS CELL EXTRACT

The extract, which has won several innovation awards, is based on a novel anti-aging concept: It supports the vitality of the cell nuclei.

MOOR PLANT TRIO

Peat Moss, Fern and Shrub Lichen are excellent moisturizers

FERMENTED BIRCH MUSHROOM

This extract is a multitalented ingredient. Its versatile properties help the skin to regenerate.

CELL ADAPT

The activity of the skin cells is directly linked to the structure and quality of the connective tissue, the stability of the skin barrier and moisture level. Therefore, a decrease in cell activity quickly manifests in the form of irritation, dryness and aging. Among other things, cell activity is influenced by climatic conditions. The cell extract derived from leaf moss extract improves the ability of the skin cells to adapt to climatic and urban strains and stresses. Enabling the skin to respond more rapidly to changing influences counteracts stress-related skin changes.

MOISTURE
Sufficient moisture is necessary for the optimal function of skin regeneration processes. With increasing age, the skin’s need for moisture also increases. Mosses are the oldest land-based plants on the planet and have a tremendous water storage capacity.

The Moor Plant Trio consists of Peat Moss, Fern and Shrub Lichen – three excellent moisturizers. This trio rehydrates the skin and increases its water storage capacity. The skin gains moisture volume and is able to regenerate sufficiently. It appears fresh and plump.
REGENERATION
The skin’s own regeneration mechanisms aim to maintain or restore youthful, healthy skin. If the skin’s ability to regenerate is decreased, this results in reduced cell division. Fermented Birch Mushroom Extract acts as a moisturizer with an antioxidant effect. It provides anti-pollution protection and shields against photo-aging so that biological and physiological processes can work unhindered. Beta-Glucan also supports collagen synthesis and DNA repair. This improves the skin’s ability to regenerate, resulting in a stable skin barrier, firm connective tissue and wrinkle reduction.
MOSS CELL EXTRACT

The extract, which has won several innovation awards, is based on a novel anti-aging concept: It supports the vitality of the cell nuclei.

MOOR PLANT TRIO

Peat Moss, Fern and Shrub Lichen are excellent moisturizers

FERMENTED BIRCH MUSHROOM

This extract is a multitalented ingredient. Its versatile properties help the skin to regenerate.

CELL ADAPT

The activity of the skin cells is directly linked to the structure and quality of the connective tissue, the stability of the skin barrier and the skin’s moisture level. Therefore, a decrease in cell activity quickly manifests in the form of irritation, dryness and aging. Among other things, cell activity is influenced by climatic conditions. The cell extract derived from leaf moss extract improves the ability of the skin cells to adapt to climatic and urban strains and stresses. Enabling the skin to respond more rapidly to changing influences effectively counteracts stress-related skin changes.

MOISTURE
Sufficient moisture is necessary for the optimal function of skin regeneration processes. With increasing age, the skin’s need for moisture also increases. Mosses are the oldest land-based plants on the planet and have a tremendous water storage capacity. The Moor Plant Trio consists of Peat Moss, Fern and Shrub Lichen – three excellent moisturizers. This trio rehydrates the skin and increases its water storage capacity. The skin gains moisture volume and is able to regenerate sufficiently. It appears fresh and plump.
REGENERATION
The skin’s own regeneration mechanisms aim to maintain or restore youthful, healthy skin. If the skin’s ability to regenerate is decreased, this results in reduced cell division. Fermented Birch Mushroom Extract acts as a moisturizer with an antioxidant effect. It provides anti-pollution protection and shields against photo-aging so that biological and physiological processes can work unhindered. Beta-Glucan also supports collagen synthesis and DNA repair. This improves the skin’s ability to regenerate, resulting in a stable skin barrier, firm connective tissue and wrinkle reduction.
REGIONAL ACTIVE INGREDIENTS

Pure Ingredients

Numerous other plant substances complement the key mechanisms of action of TRAWENMOOR, allowing our products to specifically target different skin concerns. When selecting the active ingredients in our products, we ensured that they were organic wherever feasible – clearly marked on the packaging – and are sourced as regionally as possible.

BE A PURE BELIEVER

The brand represents the very personal value that organic quality implies for those living a mindful life today: Being at peace with yourself.

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Our Promise
Humic Acid
HUMIC POWER
SLOW AGING
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